The Revenue Stack: Tools & Code That Scaled My Business to 6 Figures
Building a six-figure business isn’t just about hustle — it’s about leverage. The right combination of tools and custom code can create a system that captures leads, closes deals, delivers value, and follows up — without constant human effort.
Here’s a breakdown of the exact revenue stack I used, and how the pieces worked together to drive consistent, scalable income.
Phase 1: Capture & Convert Leads
Tools:
- Typeform – for high-converting lead capture
- Airtable – to store lead data
- Zapier – to sync new leads to CRM and email tools
- Google Sheets + Apps Script – for real-time lead scoring and tagging
Automations:
- When someone fills out the form, their info is scored instantly
- High-value leads trigger instant follow-up and notifications
- Medium and low leads go into segmented nurture sequences
Phase 2: Book Calls & Qualify
Tools:
- Calendly – integrated directly into email follow-ups
- Slack – for immediate notifications
- Pipedrive – tracks deal stage and pipeline
Automations:
- When a Calendly call is booked, it’s added to the CRM
- Internal Slack ping tells me who’s on the calendar and what they want
- Post-call, Zapier sends a task to follow up or send a proposal
Phase 3: Proposal → Close → Payment
Tools:
- Google Docs + PandaDoc API – auto-generate proposals
- Stripe – handles payment
- QuickBooks – syncs invoices and accounting
Automations:
- Proposals are prefilled with client data and pricing pulled from a config file
- When a proposal is signed, Stripe payment links are sent instantly
- Payment data syncs to QuickBooks for bookkeeping
Phase 4: Onboarding & Delivery
Tools:
- Notion – client portal + onboarding hub
- Trello – auto-create delivery tasks
- ClickUp – internal operations
- Make.com – for more complex onboarding flows
Automations:
- After payment, clients receive a Notion welcome page via email
- Trello card created with all client details and deadlines
- Tasks assigned automatically based on project type
Phase 5: Retention & Referrals
Tools:
- ActiveCampaign – client engagement emails
- Google Sheets + App Script – client satisfaction tracker
- Loom – personalized check-ins and walkthroughs
Automations:
- Post-delivery surveys automatically sent
- Satisfied clients enter a referral program sequence
- Low satisfaction scores trigger a Slack alert and a personal Loom video
Why This Stack Worked
- Minimal human touch for anything repeatable
- Built-in follow-up at every stage
- Integrated data so nothing fell through the cracks
- Scalable systems that didn’t break with 10x more clients
Key Insight: Code Replaces Cost
Most solopreneurs hire help too soon. I wrote scripts instead of hiring VAs. I built systems instead of winging it. The result? High margins, fewer headaches, and predictable revenue.
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