“If you knew how to code, you could get people to invest money with you anytime you want.”

That moment lit a fire in me. I just learned the hard truth: there's a clear line between who people trust to get a return on their money—and who they don't.

Within a year, I taught myself to code and embarked on a journey to learn how companies grow to multiple million dollar enterprises by choosing the right type of leverage—technology. 

I also became a professional developer at Shopify and spent 3+ years helping to build the world’s leading e-commerce platform (with over $1 trillion+ in GMV) by creating leverage with tech to solve problems.

Before that, I often felt like I was behind the curve—watching technology move faster than I could keep up. Hiring developers was always a constant headache as it was impossible to tell a good developer from a bad one.

That changed after I won a pitch competition, and the investor from earlier in the story convinced me to learn how to code myself. Instead of constantly looking for good developers, I decided to become one.

Now, I combine that experience with a profit-first mindset—knowing when a low-code tool, fully custom-coded system, or something in between is the best path forward. Unlike traditional dev shops, I don't believe in holding clients hostage with complex solutions that constantly need fixing. My goal is simple: build what drives growth—nothing more, nothing less. 

I approach problems like a business partner and build accordingly—without overengineering.

If you have a problem in your business you need help with, feel free to send me an email below.