“If you knew how to code, you could raise money anytime you want.”

That moment lit a fire in me. I just learned the hard truth: there's a clear line between who investors trust with their money—and who they don't.

Within a year, I taught myself to code and embarked on a journey to learn how world-class companies grow by using the right type of leverage—technology. 

I also became a professional software engineer at Shopify and spent 3+ years building the world’s leading e-commerce platform (with over $1 trillion in GMV) by creating leverage with tech to solve global business problems.

Before that, I often felt like I was behind the curve — watching technology move faster than I could keep up. Hiring coders to build products was always a constant headache as it was impossible to tell a good software engineer from a bad one.

That changed after I won a pitch competition, and the investor from earlier in the story convinced me to learn how to code myself. Instead of constantly looking for good engineers, I decided to become one.

Now, I combine that experience with a profit-first mindset — knowing when a low-code tool, fully custom-coded system, or something in between is the best path forward. Unlike traditional dev shops, I don't believe in holding clients hostage with complex solutions that constantly need fixing. My goal is simple: build what drives growth — nothing more, nothing less. 

Whether it's:

• Automating marketing workflows
  
• Building MVPs
• Or engineering edge in equity markets (yes, I’ve done that too — including a 300% ROI week)...

I approach problems like a business partner and build accordingly without overengineering.

If you have a problem in your business you need help with, feel free to send me an email below.